I think it is a mistake to think that farms are different from any other business.
Art Kelly On Thu, Jul 29, 2010 at 7:26 PM, David Barclay <[email protected]>wrote: > John, > I think the bottom line regarding the fair price is that we are all subject > to the market of our products. That said, - there are many examples in the > produce markets of producers creating their own brands and farm retailers > providing exceptional products, services and activities which command the > extra gross income. I remember in the 1970's buying a brand of peaches > called Sunny Slope. These peaches would consistently cost 25% more that the > average marks. And, - they were 25% better, bigger size and more consistent > quality. You know what? The retailer made more money on the Sunny Slopes, > less waste and more appeal to the retail customer. My Dad and Mom started > baking apple pies in 1960 for our new farm market. The pies were really > good, - the best apples for flavor and homemade crust., perfect spices - > baked to a golden brown. Dad set the price back then at $1.25 for a 9" pie. > You couldn't keep up with the demand. We worked 7 days a week to build the > business. Hundreds of pies were sold, - then thousands, - then 10's of > thousands. Was that a fair price? Well, - I guess so because the volume was > the answer. Today I look back and think Dad was pretty lucky but for sure he > had a vision of what would sell and have appeal. I think this opportunity > exists for everyone in agriculture. > > David Barclay > Colts Neck, New Jersey > > > > > -------------------------------------------------------------------------- > > The 'Apple-Crop' LISTSERV is sponsored by the Virtual Orchard < > http://www.virtualorchard.net> and managed by Win Cowgill and Jon Clements > <[email protected]>. > > Apple-Crop is not moderated. Therefore, the statements do not represent > "official" opinions and the Virtual Orchard takes no responsibility for the > content. > > > > > >
