How about this? Give them an option at the gate. Put down a $10 deposit for 
each person who wants to eat in the orchard, with a $5 credit toward purchase? 
Complicates things a little but it separates those who are honest from those 
who just want to take advantage of you.



Bill

William H. Shoemaker

Retired fruit and vegetable horticulturist

University of Illinois

[email protected]<mailto:[email protected]>

________________________________
From: [email protected] 
[[email protected]] on behalf of Raby, Brian 
[[email protected]]
Sent: Tuesday, October 07, 2014 9:11 AM
To: Apple-crop discussion list
Subject: Re: [apple-crop] theft deterrence

My two cents...

I eat apples while I'm picking them.

Why?  Because I want to know what tastes good this year.

I remember going to an orchard one year and found the Jonagolds to be 
outstanding.  I bought all I could carry out of the orchard.

The next year... the Jonagolds were tasteless.  None of them made it home with 
me that year.

Though I am in my fifties and have been eating apples my whole life, I need to 
reset my brain and my taste buds as to what tastes good and what doesn't.  
That's why I'm chompin' on the apples while I pick.  It reaffirms the type of 
apple I want to pick and eat.

Possible solution:  offer apple slices BEFORE the consumer goes to the orchard 
and offer a map to show locations in the orchard so they don't get frustrated 
trying to find the variety they just tasted... especially if they have young 
kids in tow.

Downside of this:  varieties that need to be stored for a period before the 
flavor comes thru.  Test tasting this apple will not help me decide to buy the 
variety.  this is where the grower will need to sell me on the idea of buying 
this apple.

Keep the change..

Brian Raby
Sheridan, IN



On Mon, Oct 6, 2014 at 10:45 AM, Ginda Fisher 
<[email protected]<mailto:[email protected]>> wrote:
I'd like to reply as an apple consumer, and as someone who ate a lot of fruit 
in u-pick orchards as a kid, and as someone who thinks of herself as an honest 
person.

If your customers are eating fruit as they talk to you, they don't think they 
are stealing. And perhaps you shouldn't think they are, either.

There are different types of pick-your-own places, but in most cases, they are 
selling an experience more than they selling fruit.

Eating fruit transforms a u-pick experience into something much more enjoyable 
than a trip to the market to buy fruit. I would suggest you seriously consider 
building a charge for fruit consumed on-site into your fees, and allowing your 
customers to do it. Think of it as similar to providing a salad bar at a 
restaurant rather than as theft.

As an adult, I go both to places that tell me prominently not to eat the fruit 
(or put tight limits on what is allowed) and to places that don't do that. As 
an honest person, I follow the rules. But I only go to the places with 
restrictions if they offer a product I can't buy at a store. I would never 
bother to bring my kids to those places. What would be the point?

I understand that in some parts of the country there are u-pick places where 
the "extra" they offer is lower prices than a store. That's a different market, 
and if that is why your customer comes, it's not unreasonable to restrict their 
grazing.

But think about what experience you want to sell. Consider a charge per head, 
or by the hour, or require a minimum purchase per person in the field so that 
you get enough revenue. But consider ways to make your customer want to come 
back and repeat an enjoyable experience.

Ginda Fisher
Apple consumer
--
Typed with Swype. Who knows what I meant to say?

On October 6, 2014 10:08:22 AM EDT, Mark & Helen Angermayer 
<[email protected]<mailto:[email protected]>> wrote:

Steven,

I think your sign is a tasteful way to do it, and will probably work
for most people.

Just as different perspective, I've got a very small orchard (only
about 300 peach trees and a few plums and apples) and I give away a
lot fruit.  I charge enough to be able to give away some to each
customer.  I sell them #1s at a fair price and "throw in" some seconds
for free.  It makes my customers feel like they are being treated
special (which is what I try to do) and makes me feel good too.

I also cut up lots of free samples for my customers.  It makes for
good experience for the customer.  When they have a good experience,
they come back.

Many years ago (before I knew anything about fruit) my wife took me to
a U-pick strawberry.  I didn't want to go, but she told me (or showed
me) you eat strawberries, while you pick.  I guess you might say she
taught me "the
 ft".  I
never viewed it as theft, but assumed the grower
charged enough to compensate for my eating.  I thought it was just
part of the experience.  Had I thought the grower considered it theft,
I wouldn't have eaten any berries while picking, but also may not have
ever gone to the U-pick in the first place, since part of the
experience of U-pick is eating some fruit while picking.  I'll also
mention I consider myself a fairly honest person (I don't cheat
people, don't cheat on my taxes, try to treat others like I'd like to
be treated, etc).

You can take what I say w/ a grain of salt, since I haven't offered
U-pick.  But I don't think it would bother me if people ate their
lunch from my trees while picking their fruit for purchase.  They are
probably not going to eat more than a couple pounds of fruit, which is
about the average amount I give away anyway.

If they brought their family in and fed their fa
 mily
from the fruit,
then left without buying anything (or much of anything) that would
upset me.  In that case, they are not treating others like they would
want to be treated.

Mark Angermayer
Tubby Fruits





On 10/6/14, Steven Bibula <[email protected]<mailto:[email protected]>> 
wrote:
 A few U-Pick customers are so brazen about their theft that they eat
 berries
 and apples freely in front of me while coming out of the field toward the
 register.  I also see them positively gorging in the field, as if this were
 an AUCE establishment (we charge by the picked pound).  I am also troubled
 that the most visible offenders are adults with children, teaching those
 children that theft is okay.



 What do you do to deter theft and improve moral conduct?  As a part of o
 ur
 effort to awaken the conscience of our customers without offending or
 implicating those who are already self controlled, we are considering
 posting the following text on a tasteful sign at appropriate an location or
 two.



 Feedback from you is welcome.  Other ideas are welcome too.



 TO OUR VALUED CUSTOMERS:

 Please feel free to taste the fruit so you can pick with confidence.
 Because
 our fruit is also our livelihood, we ask that you please limit yourselves
 and members of your party to a small sample, and enjoy the rest after
 payment.  Thank you for your understanding and business! With your help, we
 can continue to provide enjoyable U-Pick experiences for years to come.

 Gratefully,

 The farmers-



 Steven Bibula

 Plowshares

 Gorham Maine




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