Just a somewhat random suggestion:

Perhaps "EOMA" should be spelled in lowercase, "eoma", next to the logo.
That would encourage people to speak it like a word, rather than saying
each letter in sequence ("ee-oh-em-aye"). I find that non-technical
people tend to default to the latter when they see anything in all caps
(it's rare to hear non-technical people say "ping" for PNG, "gooey" for
GUI, "g'nu" for GNU, etc). This is only a minor problem in most cases,
but if people try to think of "EOMA" as an initialism, they could find
it harder to remember.

Showing people that you're supposed to say it like a word also kind of
makes it look less intimidating.

-- 
Julie Marchant
https://onpon4.github.io

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