On Fri, Sep 15, 2000 at 01:19:47PM +0100, Erik Burns wrote:
> something that has always intrigued me about Amazon (being a regular client)
> is how they offer almost nothing for loyalty or regular use. i guess i was
> expecting something in the way of discounting or gift certificates or
> something. maybe i just don't spend enough there, but it does seem a bit
> strange they don't focus more on keeping customers with a solid record of
> purchasing. (i spend about $100 a month at Amazon).
Why is this strange? Is there any evidence that regular customers are
more price sensitive than occasional buyers? Maybe regular customers are
less price sensitive, and Amazon should be charging them more.
