On the last note, is that gross revenue, or profit accruing to the theatre.
Box office reciepts are shared with both the studio and distributor, while
concession revenue is not shared. From my own experience at the theater, I
was always of the impression that concessions drove profit for the theater.
Rob
----- Original Message -----
From: Krist van Besien <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Monday, November 27, 2000 8:42 AM
Subject: Re[2]: Movie popcorn prices
> On Fri, 24 Nov 2000 15:40:02 -0500 Amanda Phillips <Amanda Phillips
<[EMAIL PROTECTED]>> wrote:
>
>
> > As for workers at the concession stands, you'll often notice theatre
> > managers helping out during the rush periods. And at large theatres
(10-16
> > screens) movie times are staggered so that there's always a rush at the
> > concession stands.
>
> Their is a reason for not staggering movie times though.
> When all screens start at once a customer that came to see a
> particular movie that just sold out is more likely to buy a
> ticket for another movie where there are still seats
> available. After all his plans for the evening include
> watching a movie.
> So the management needs to dccide what generates more
> revenue. Getting more out of the concessions or increasing
> the number of sold seats. On of the more successfull of
> movie theatre chains in Europe [1] has choosen the latter. All
> their screens start at the same time.
>
> Krist
>
> [1] Kinepolis Group. According to their website they get
> about 77% of their revenue from the box office. 20% from
> concessions.
>
>
> --------------------------------------------------------------------------
---
> Krist van Besien
> [EMAIL PROTECTED]
>
>
>
>
