On Wed, 29 Nov 2000 00:11:03 -0500 Amanda Phillips <Amanda Phillips
<[EMAIL PROTECTED]>> wrote:
>
> Krist wrote:
> >So the management needs to dccide what generates more
> >revenue. Getting more out of the concessions or increasing
> >the number of sold seats. On of the more successfull of
> >movie theatre chains in Europe [1] has choosen the latter. All
> >their screens start at the same time.
> >
> >Krist
> >
> >[1] Kinepolis Group. According to their website they get
> >about 77% of their revenue from the box office. 20% from
> >concessions.
>
>
> Out of curiosity, how much income, or profit do they net from each source of
> revenue. My guess is that the disparity will be dramatically reduced, as the
> profit margins for each are very different.
>
> In my experience in the US movie chains, much of the box office revenue gets
> paid directly to the film distributor. I don't know if Europe operates the
> same way.
I'd need more figures for that, and can't find them on their
website. Maybe I ought to buy a share :-)
A lot can be said by observing their behaviour thoug. Their
strategy does appear to be one of maximising box-office
revenue. Even when this would mean less sales at the
concessions. It is even common for showings to have no break
halfway.
The odd thing is that I know of other movie theatres that
lean the other way. Where you even can order drinks and
meals at your place _during_ to movie. I avoid these places
like the pest.
Apperently the parameters the European cinema industry
operates under are such that operators can go each way,
where smaller theatres lean towards maximising concession
sales, and larger theatres [1] towards maximising the box
office [2]
Krist
[1] Large around here means more then ten screens.
Kinepolis Brussels has 32 screens for example...
[2] It is interesting to note that many of the large cinema
groups in Europe alos participate in film production. So
they win twice at the box office. I don't know how this is
in the states.
--
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Krist van Besien
[EMAIL PROTECTED]
