Fabio asked:
> 
> Question: How would economic theory change if we assumed that people
> would are trying to maximize their relative rank in a group, or
> had a taste for decreasing other's utility? 
 
Some, probably - but as it was noted by John Hull, economics can treat 
envy and relative wealth / position just as any other good.

I believe the greatest change should be to the way we (or some) view 
politics - or rather: democracy, which seems to me at the beginning to 
have been based on the more or less explicit belief that even if people 
are very self interested, the greatest positive sum game should be able 
to win the greatest public support.

Public choice has extensively critizised the belief that democracy CAN 
do this - now we start to realise that people might not even want it: 
if it is 'too good' for others, and not 'good enough' for ourselves. 

How well this 'philosophy of envy' is rooted in people seems to me to 
be very dependent on culture. In the US people seem to care more about 
absolute gains than Europeans (especially Scandinavians, who seem to 
focus solely on relative gains). Some of this may be based on 
misunderstod economics (some people acyually think the world is a zero-
sum game) - but the rest is just plane envy..

- jacob braestrup





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