Re: Advise to Journalists

[Dan Lewis]

I'd focus on their pocketbooks. If a journalist finds a contrarian view on a topic, that can turn into a saleable article. Get them to think about questions of everyday economics that they normally wouldn't.

For example, why is gasoline (less than $2/gallon) considered expensive while Coca-Cola (about $1.50 for 2 liters -- that's half a gallon) is rather cheap. Things like this are obvious on their face, but we usually don't notice them. And it goes against just about everything else you read and hear.

Dan Lewis