I wish at least a mention of her singing in JA was there.  I think 
it's a huge break for her that ARR selected her.  


--- In [email protected], Vithur <[EMAIL PROTECTED]> wrote:
>
> http://www.screenindia.com/apr14/music1.htm
> 
> Pls check the above link to see Singer Bala Shende and the news abt 
her is
> as follows
> 
> * *s video of the title song of her debut album Kaisa Yeh Jadoo 
depicts her
> as a modern-day Cinderella. In real-life too, hers is indeed a
> Cinderella-like story, except that while Cinderella dreamt of 
meeting her
> Prince Charming, Bela had dreamt of making a career in playback 
singing.
> Well, she's already on the way towards fulfiling her dream, having 
made a
> beginning by winning the Sa Re Ga Ma mega-finals, which resulted in 
her
> landing a contract with Magnasound, which in turn recently released 
her
> debut album Kaisa Yeh Jadoo. "Yeah, its just like the Cinderella 
story. My
> dream of becoming a singer has come true," gushes the young singer,
> "Actually, winning the Sa Re Ga Ma mega-finals was a dream come 
true, which
> led to this debut album of mine."
> 
> It was at the mega-finals of the musical programme that Shashi 
Gopal of
> Magnasound, who was one of the chief guests on the show, realised 
Bela's
> potential and offered her a contract alongwith the other winner, 
Mohammed
> Vakil. "Since Magnasound is a leading music company, I knew it 
would give me
> a good exposure, and I signed a two-year contract with it," says 
Bela.
> Magnasound and Bela then decided that her professional debut would 
be with a
> pop album. Surprising, since it was her knowledge of classical 
singing that
> had impressed the judges and the audiences at the Sa Re Ga Ma mega-
finals.
> "I am a trained classical singer, but I never intended to make a 
career in
> classical singing. That was necessary for a solid base for my 
singing. I was
> always keen to make a career in light music, namely playback and pop
> singing," Bela clarifies.
> 
> The young singer says that a lot of thinking and planning went 
behind her
> debut album Kaisa Yeh Jadoo. "The debut album sets your image and
> establishes you. So it is important that you are launched well, and 
you make
> an impact. The theme we selected, of a the romantic dreams of a 
young girl,
> suited me fine," opines Bela.
> 
> The album has music by another debutant, Saurav Bhatt, son of Pt. 
Vishwa
> Mohan Bhatt, the renowned mohan-veena player. Says Bela, "Since we 
both are
> young and we both were making our debuts, there was this good 
rapport
> between us. And we both were equally enthusiastic about our album. 
While
> recording the songs, Saurav was always open to any suggestions I 
had, and it
> was fun. All the eight songs are melodious, but I am specially fond 
of title
> track and another number, Dekha tujhe to mera dil."
> 
> The video of the album, which is shot on Bela herself, draws one's 
attention
> to the complete change in the outwardly appearance of Bela. One saw 
her as a
> demure, salwar-kameez clad girl, in a tight plait and gajra in Sa 
Re Ga Ma,
> cutting a very traditional picture. And in the video, she is shown 
as a hip
> girl, in jeans, pinafores, and sports-shirts, her hair styled 
trendily. In
> real life too, Bela now dresses up like in the video, and it looks 
like the
> make-over given to her by Magnasound is here to stay. "I liked the 
new look
> and adopted it," smiles Bela, "I enjoyed acting in the video. I 
wasn't
> nervous or camera-shy at all. It was so easy actually, maybe 
because I was
> playing myself, a college-going girl."
> 
> Coming from a family of classical musicians (her grandmother Kusum 
Shende,
> her father Dr. Sanjiv Shende and her sister Sawni are all deeply 
into
> classical music and give regular performances), Bela says that she 
is the
> only one who will be diverging towards playback singing. "I have 
already
> been approached by leading film music directors, but I haven't said 
yes to
> anybody. My contract with Magnasound doesn't allow me to sing for 
films,"
> she says, "After my contract expires, I will step full-fledged into
> playback." Meantime, Bela is busy with concerts. "Recently I 
performed in
> Dubai during the shopping festival there. I sang my album numbers 
and the
> Indians there responded quite well," she says happily.
> 
> In the end, we can't help but ask her as to why the ads for her 
album boldly
> declare "Sonu Nigam and Magnasound present Bela." How is Sonu Nigam 
involved
> in her album? Is he promoting her? "Sonu Nigam hasn't contributed 
at all to
> the album. The only thing is that, like me, he too is associated 
with Sa Re
> Ga Ma, and the other fact is, we both are Magnasound artists. 
That's it.
> There's nothing more," she clarifies.
> 
> -- 
> regards,
> Vithur
> 
> A.R.RAHMAN -  MY BREATH & LIFE FORCE
>


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