"Sony BMG India is marking its entry into the growing music market in Tamil Nadu by signing on Dhasavadhaaram."
"Sony BMG India managing director Shridhar Subramaniam said, "It is a privilege for us to enter the Tamil music market with a project as grand and special as Dhasavadhaaram." Have they forgotten that Kadhal Virus was their entry into Tamil film music? And that they released Aayitha Ezhuthu? Or that they acquired Minsara Kanavu and Vandicholai Chinnarasu from AVM Audio? Sony BMG forays into Tamil music market By Businessofcinema.com Team 30 January 2008, 09:27 PM MUMBAI: Sony BMG India is marking its entry into the growing music market in Tamil Nadu by signing on Dhasavadhaaram. Kollywood's leading producer and distributor V. Ravichandran's film Dhasavadhaaram stars Kamal Hassan. The music for the film has been given by Himesh Reshammiya. This is Reshammiya's debut in Kollywood. Confirming the release date of his film, Oscar Films' Ravichandran said, "Dhasavadhaaram is getting ready for a worldwide release on 10 April. It will be released in Tamil, Telugu and Hindi simultaneously, the number of prints and publicity campaign are being worked out." Sony BMG India managing director Shridhar Subramaniam said, "It is a privilege for us to enter the Tamil music market with a project as grand and special as Dhasavadhaaram. Being associated with Kamal Hassan and V Ravichandran in our very first Tamil project says a lot about the equity of Sony BMG, even in the markets where our presence has not been significant till recently." In Dhasavadhaaram Kamal Hassan has 10 different roles, countered by the heroine Asin's dual role in the movie. Mallika Sherawat dons an altogether different cap in this movie. She appears as a CIA agent while Jayapradha, the well-known character artiste, plays another important role in the movie. The movie has been edited by Ashmith Kunder. Also in the pipeline for Sony BMG are several non-film albums, one of which is by Yuvan Shankar. This marks Sony BMG's foray into the as-yet unexplored Tamil pop and non-film music space.
