This can very easily spread piracy. Easily transferable device.... I dont think, this idea would click well in India.
On Thu, Jul 30, 2009 at 8:44 AM, Sreekrishnan R <[email protected]>wrote: > > > By August, music will be available in size zero > > MUMBAI: Music packaging is all set to take a cue from Bollywood's > bombshells--come August, it will also be available in size zero. Says music > kingpin Bhushan Kumar of T-Series, which controls a sizeable slice of the > Bollywood music pie, "Get ready for a pleasant surprise. Music will now have > a new shape.'' > > The new shape--the pen drive and the micro chip--is totally in tune with > GenNext lifestyles, says Bhushan, who initiated R&D in the concept over a > year ago. "The music market is getting younger, and digital platforms are > the in thing,'' he says. "With mobile memory chips, you can carry music on > your phone; pen drives can be used on laptops and even car audio systems.'' > T-Series will kick-start the pen drive movement with A R Rahman's track for > `Blue' in August/September. > > A music industry source says that new releases will come on a 1 GB pen > drive along with older titles from the company; there will also be free > space for the user to download music of his choice. Kumar Taurani of Tips, > the other big player on the Bollywood music scene, believes the move will > revolutionise the music industry. "Music companies can monetise this by > releasing their entire past libraries in the new format,'' he says. > > Sony Music, HMV-Sa Re Ga Ma and Junglee Music are some of the other players > in Bollywood who are studying the feasibility of introducing pen > drives/memory chips. Mobile giant Nokia, in association with T-Series, is > also launching a memory chip that will have the latest songs and will come > free with certain music phone models. > > While flash drives or pen drives with legal music have proved to be a hit > abroad, will this work in India, given the higher price tag as compared to a > CD or cassette? Market sources say that right now, none of the companies in > the fray are factoring in a profit margin--the aim is to entice buyers and > build up a consumer bank. Bhushan, on his part, is optimistic that the step > will change music consumption to a great degree. > > "Several music companies are looking to do this, as this is the way to go. > As holders of music rights we were foreseeing this. It will certainly give a > boost to the music industry. It will also curb piracy to an extent as those > who presently download from the Net will have access to original music in > digital format,'' says Priti Shahni of Indian films. > > > http://timesofindia.indiatimes.com/articleshow/msid-4831736,prtpage-1.cms > > > Rahman fever > His Music ~ My Mother Tongue > <http://%20www.orkut.com/AlbumList.aspx?uid=7295035299513517297> > > ------------------------------ > Looking for local information? Find it on Yahoo! > Local<http://in.rd.yahoo.com/tagline_local_1/*http://in.local.yahoo.com/> > > > -- regards, Vithur
