Since May 2010 I've been writing a book on iOS programming for
O'Reilly. It isn't yet published on paper, but it is feature-complete
and available in electronic form.

http://oreilly.com/catalog/9781449397296

This book was written entirely as text in AsciiDoc format. The
O'Reilly folks now have a back-end toolchain that runs directly from
the Subversion repository where I keep my chapter files. It can
generate a "preview" PDF of the book that goes back into the
Subversion repository, so I can proofread my own work in a form that
looks just like a printed O'Reilly book, plus it can generate all the
Early Release formats purchased by readers (PDF, ePUB, Safari Online
HTML, etc.).

I've written a short layman's introduction describing this toolchain,
though it won't tell *you* people anything you don't already know:

http://www.apeth.net/matt/iosbooktoolchain.html

(I don't discuss the details of what the O'Reilly folks are doing at
their end, because I don't know anything about those details.)

As the list of bullet points at the end of my little article tries to
make clear, the task of writing this book has been tremendously eased
by AsciiDoc. I'd like to thank everyone who helped along the way,
especially Stuart for making this wonderful tool available and for
fixing some crucial bugs as I was working.

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