Brua Saheb
 
I do not think it is a complicated issue. As I understand the Govt of Assam changed the name of Assam to Asom. This raised some controversy as to what it ought to be considering all aspects, history, etymology, popularity etc. When such a. change takes place, people using it face a dilemma, yes. I give an example. The President of Asam Sahitya Sabha, London Chapter, was asked why he spelt Assam 'Asam' instead of 'Assam', or 'Asom'. His reply is to the point. Asam Sahitya spells the word Assam as Asam legally, ie the Sabha is registered as such. He does not have the authority to write either Assam or Asom unless he is directed by the Asam Sahitya Sabha to do so. Just for your information, I saw another Branch Sahitya Sabha using 'Asom' instead of 'Asam'. Could be that he has an explanation.
 
Large establishment means, for example, a Government department like the Department of Education, Assam Government,  which will have to use the word Assam/Asom a great many times in their official correspondeces with their employees, the teachers, etc.
 
However, I share your anxiety to get more responses from other netters as well as members of the public.
 
Regards
 
Bhuban 
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