Re: New Programs and In the Queue

[Pham Anh Tuan]

Title: RE: New Programs and In the Queue

I have some idea about auditing the marketing function. In order to auditing the marketing funtion, we need focus on auditing marketing expenditures. It has the following three features ( On the supposition that: all marketing expenditures have valid voucher): - Current marketing expenditures compared with the same period last year, include: revenue-marketing expenditures ratios, Total expenditures-marketing expenditures ratios, sold output-marketing expenditures ratios, profit-marketing expenditures ratios and trade advantage (market share)-marketing expenditures ratios. Depending on its, we test unusual marketing expenditures. - Test some non-sensible marketing expenditures. - Evaluate non-sensible marketing expenditures and benefit of non-sensible marketing expenditures. And conclusion ! Pham Anh Tuan Auditor Assistant Office: Auditing And Accounting Financial Consultancy Service Company (AASC) Add: No 1, Le Phung Hieu, Ha Noi, Viet Nam Tel: (84-4) - 8.241.990/8.241.991 Fax: (84-4) - 8.253.973 Web: http://www.aasc.com.vn Home: Add: No 10, D2, TT4, Linh Dam Lake, Ha Noi, Viet Nam. Tel: (84-4)-6.411.117 Mobile: 0912.258.568 Email: [EMAIL PROTECTED] ----- Original Message ----- From: Chan, Christopher H To: 'Jim Kaplan' ; [EMAIL PROTECTED] Sent: Friday, January 03, 2003 11:07 PM Subject: RE: New Programs and In the Queue Happy New Year to all! Hi All, Does anyone have an idea about auditing the marketing function. Thank you in advance. Christopher