For what it's worth: An idea that has been lurking in the back of my mind for a while now (it probably isn't new) is this:
A gliding club approaches the local high school and enquires whether they have a 'media studies' course in years 10 or 11. If they do, is the course looking for a media project? Pitch the idea to the school that the club is looking for a 25 min promotional video to be put together by the class. Give the class plenty of latitude as to how to promote the club. Remember the target audience is their peer group. Do whatever it takes to get the class out to the airfield (during the week and during school hours or immediately after school hours) during the year. Initially orientation and safety, planning and scripting and then recording etc. Publish the finished product on YouTube and approach the local community tv station to broadcast it (they are normally begging for local content). Repeat the above every two (?) years with variations on a theme: What is it like to learn to fly a glider (aka' Lucy learns to fly'), Provide a documentary on the club's annual regatta (the regatta would need to be scheduled to fit in with the school year) etc etc It is a win - win situation if the school allows the project, with the real aim of exposing a bunch of 15 year olds to gliding. Plus you may get a reasonable promotional video at the end of it. A video made by high school students for high school students. Admittedly some clubs might not be close enough to a local high school and the school system is likely to put a few hurdles in the way. It may also cost a bit of money depending on the schools resources / equipment. But it is certainly something positive that can be achieved at a club level that may result in gaining some younger members. Anthony
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