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The direction of this project is of some concern; it suggests that we've learnt little from previous adventures in this area. GFA Executive and Council has been down this road before in the past. I know - I was there. The one thing I recall from previous promotional ventures was that gliding people, even dedicated gliding people are not very good at it, especially in the selection and development of promotional material - movies, videos, brochures and the like. Most of us who were still around at that time will remember the saga of the "two brochures". We approach the challenge from our background and experience, not understanding that the people we are trying to reach usually see "gliding" in a totally different perspective. Quite a few people in this list have already come in enthusiastically with what we think would be "good stuff". While it is - for us - it probably won't succeed in making the sport sufficiently attractive to the outsider to want to have a flight with the view of "taking it up". This exercise needs to be undertaken by a professional public relations outfit, and we have to be prepared to sit on our hands and believe and implement what they come up with. We also have to be prepared to pay what they ask and it ain't cheap. These are two reasons why we will almost certainly not go down that road. Thus history will be repeated. I wish the GFA committee well. However, unless they draw on significant expertise in the advertising and promotional game from within their own ranks, or are prepared to seek same from elsewhere if they are short in that area, I have to be just a little bit sceptical of any spectacular or even significant results. Whatever they decide to do, it won't be easy. We all know that gliding is a fantastic sport. However the huge majority of the general population will never be convinced. Sorry to be so gloomy, but that's how it is. |
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