I don't think our limited marketing resources should be used in targeting ex glider pilots. These people already know all about gliding and will have left the activity any one of a number of reasons. A small percentage return to the sport later in life, once the kids have grown up, the mortgage is paid off etc. but they generally return of their own volition, not as a result of marketing.
In my own case I learnt to fly and gained my C cert in the 1970's and then did not return to the sport until 1991 at which time I had sufficient disposible income and time. During the 15 years or so I was not gliding I always had a yearning to return. The majority of the the others who have left will decided that gliding is not their thing and have moved into other activities such as ultralights etc. I think that any marketing funds should be directed at the uninitiated public, and in particular to youth groups etc. John Parncutt -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] Behalf Of Robert Hart Sent: Thursday, 24 March 2005 8:00 AM To: Soaring in Australia. Subject: Re: [Aus-soaring] Avalon On Wed, 2005-03-23 at 19:19 +1030, Leigh Bunting wrote: > Curiously, while occupying the GFA tent and talking to those that > wandered in, I reckon, that in the couple of hours I was there, 25 - > 50% were ex-glider pilots and were interested in returning to the sport. > > The question is, will any of them actually do it? I believe that the ex-glider pilot group is one to which we should be marketing. I have suggested this to the GFA (who would have the old records of membership including addresses) but didn't get anywhere. There is certainly paydirt to be mined in that direction if we can only find the data... -- Robert Hart [EMAIL PROTECTED] +61 (0)438 385 533 Brisbane, Australia http://www.hart.wattle.id.au _______________________________________________ Aus-soaring mailing list [email protected] To check or change subscription details, visit: http://lists.internode.on.net/mailman/listinfo/aus-soaring _______________________________________________ Aus-soaring mailing list [email protected] To check or change subscription details, visit: http://lists.internode.on.net/mailman/listinfo/aus-soaring
