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Thanks for your note Bob,
I would council the GFA to take (pay
for) professional advice on key issues such as marketing etc.
I know of no major Company or
Organization that would consider the detail or tactics or expenditure on such
items without advice from experts.
It is valid for you to set the
principals and the aims, but no Corporate or Volunteer Board has the
expertise to do it properly without advice from skilled experts.
Regards Geoff
----- Original Message -----
Sent: Saturday, August 27, 2005 10:08
PM
Subject: Re: [Aus-soaring] A NEW APPROACH
TO GFA PROMOTION & MEMBERSHIP??
Geoff, Ian, Emilis and others
Interesting posts - thank
you.
First of all, I would follow up on suggesting a discussion on
specific
marketing issues with Ian Grant - but would add that your state
representative on the MAD c'tee should also be involved. I have not
personally met Ian Grant, but the Qld representatives on the board and
MAD c'tee speak very highly of him. More importantly, it would seem that
under his direction the MAD c'tee is achieving things.
As most
people on this list know, I have significant issues with the
lack of any
real planning (ie in depth planning with broadly based
input) that
has occurred in the recent past in our organisation. This
has lead us to
where we are today - for example a situation where some
$50,000 was spent
following a one page 'development plan' that is
seriously deficient and,
on the admission of the GFA president, has no
measurable
outcomes.
[For those interested in the problems I see with the current
plan, you
can find my comments on it at
http://www.hart.wattle.id.au/roblog/?p=6
and
http://www.hart.wattle.id.au/roblog/?p=7]
I
would agree that we need to make more imaginative use of the funds
(currently just sitting in the bank) our predecessors in this
organisation have secured: it is a truism of business (and we are here
talking about the business of gliding) that you have to spend money in
order to make it. However, until we as an organisation have worked up a
well thought through plan of action that is based in current realities,
any suggestion of spending part of the consolidated funds runs the sever
risk of repeating past mistakes - achieving little (if anything) whilst
drawing down our reserves.
It is for this reason that I recommend
to everyone that they become more
deeply involved in the GFA business
planning process. One of the
resolutions passed in May from Gliding Qld to
the board concerned this.
The board chose not to adopt that motion, but it
did indicate that it
would publish a draft business plan for comment
before final adoption of
the plan.
I am eagerly awaiting the
opportunity to read and comment on the draft
plan and I hope that everyone
on this list will do the same.
I urge everyone to get involved in the
business planning process to the
maximum extent permitted to us. Without
the input from the membership,
there is little chance that the board alone
will be able to develop a
plan of sufficient imagination, clarity and
depth to take our sport
forward in a healthy (growing) fashion.
--
Robert
Hart
[EMAIL PROTECTED]
+61
(0)438 385 533
Brisbane,
Australia
http://www.hart.wattle.id.au
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