Geoff Kidd wrote:

I would council the GFA to take (pay for) professional advice on key issues such as marketing etc.

Agreed - but only after some extensive consultation in-house - ie with the members. It is the members' organisation and they should have the major say in the direction their organisation takes. Once the goals are known, expertise to help achieve those goals can be paid for.

I know of no major Company or Organization that would consider the detail or tactics or expenditure on such items without advice from experts.

True - but I would suggest that there is a heap of untapped expertise amongst the GFA membership. I am not suggesting that the membership take on entirely the production of the business plan (few members will have both the time and expertise available to do that), but this is where we should start as the membership will have a set of views that are bound to illuminate the issues in interesting and useful ways (some of which will be negative - also good to know).

It is valid for you to set the principals and the aims, but no Corporate or Volunteer Board has the expertise to do it properly without advice from skilled experts.

Hmm - *I* do not want to set the principles and aims - but *we* (the membership) should do so.

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Robert Hart                                      [EMAIL PROTECTED]
+61 (0)438 385 533
Brisbane, Australia                        http://www.hart.wattle.id.au

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