If you are interested have a look at what Mark McCrindal has to say at
http://www.learningtolearn.sa.edu.au/Colleagues/a8_publish/modules/publish/content.asp?id=11665&navgrp=440
He was an interesting speaker (expert) on generational differences at a profrssional development day i attended recently.


Emilis Prelgauskas_publish/modules/pub
paraphrasing an item published in the New York Times focused  on a different marketing area -
(which might be equally appropriate to this maillist)
 
Society today comprising baby boomer/GenX/GenY
is demonstrated to take on new interests in mainstream numbers
when the activity is -
- entertaining
- affordable
- connected across a range of other activities which people already engage in
 
This is helped by marketing which is -
- less preachy
- embodies humour
- in particular where this is self deprecating
 
Activities with higher take up rates connect with -
- technology
- sex

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