paraphrasing an item published in the New York Times focused on a different marketing area -
(which might be equally appropriate to this maillist)
Society today comprising baby boomer/GenX/GenY
is demonstrated to take on new interests in mainstream numbers
when the activity is -
- entertaining
- affordable
- connected across a range of other activities which people already engage in
This is helped by marketing which is -
- less preachy
- embodies humour
- in particular where this is self deprecating
Activities with higher take up rates connect with -
- technology
- sex
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