At 07:46 AM 27/08/2010, you wrote:
I couldnt agree more, Ian.
In addition to 'chivvying' those who have already evidenced some
interest by taking a flight, lets get a bit more smart about those
we pitch our market to.
I have already revealed my disinterest in the treadmill of gift
companies/grandpa's birthday/air experience flights. Fine, dont
refuse them, but they wont create new members.
Lets make it easy for other pilots to try (or re-try!) gliding.
Include model aircraft enthusiasts, hang gliders, RAA and GA pilots.
They have already revealed their susceptibility.
And dont just plod through 'effects of controls', perhaps done by a
relatively new instructor....unless that instructor has initiative,
enthusiasm, some soaring skills and the ability
to demonstrate the 'Joy of Soaring'. Show what is possible after
plodding through the 'effects of controls'...gliding IS different!
Which seems close to what I've been saying. Sell "soaring" not
"flying". Soaring is a sport for pilots. There's the marketing
slogan to pitch to other aviators.
Mike
Borgelt Instruments - manufacturers of quality soaring instruments since 1978
phone Int'l + 61 746 355784
fax Int'l + 61 746 358796
cellphone Int'l + 61 428 355784
email: [email protected]
website: www.borgeltinstruments.com
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