Thanks Tom, I think the last paragraph sums it up ever-so nicely.

I would also add, that any prototypes or services which help convince rights 
holders that there old model are doomed, they should switch a little quicker, 
helps.

I mean you could fill it with creative commons content, if it's a great idea it 
won't matter.

Ian Forrester || backstage.bbc.co.uk || x83965
-----Original Message-----

fundamentally, it's all about the cost of rights. the tech bit is the easy 
part....

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