To be blunt if it's served to *my* PC I have every right to do as I wish
with the content; the same as if I buy a book, I don't have to read it all,
why is it different for a website? I don't have to read the adverts in
magazines or newspapers no one considers those "an intrinsic part of [their]
content"

No - but they're still there.  You flick past them, and they don't
annoy you by their very presence, which web ads appear to.  You don't
insist your newsagent takes a pair of scissors or a bottle of Tipp-Ex
to your copy of  "Wired" or "Empire" before you buy it, do you?  (And,
as someone who used to work in print media, I think you'd find that
yes, ads *are* considered an intrinsic part of a magazine's content.)

Cheers,

Rich.
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