On 6/12/07, Dave Crossland <[EMAIL PROTECTED]> wrote:
It appears widely understood that DRM is not acceptable to the
audience. Except inside the BBC, alas.


Meh. The BBC will just waste a lot of money on DRM, just as they once
wasted money on LaserDisc -
http://en.wikipedia.org/wiki/BBC_Domesday_Project

Everyone will think it's really a bit rubbish, and just continue to
share BBC content over BitTorrent as they do already. The BBC will
realise that this is actually the optimal solution and just continue
with their blind eye treatment. I've tried Joost, which is close
enough to what the iPlayer will be, and ran off in horror. This is
supposed to be the 'easy' way of doing it, but compare and contrast:

1. Hang around on Twitter for a few hours and bother one of your
trendy Web 2.0 friends to give you an invite code to go and download a
fairly large application. Install said application. Have it give you
cryptic error message about how you are behind a firewall and can't
use Joost. Spend half an hour on website trying to find out how to
solve problem. Give up.

2. Go on to BitTorrent website of choice. Login. Find the programme
you want to watch. Click 'download'. Azureus boots up and starts
downloading show. Wait. Once it's finished, right click on it and
choose 'Open'. Click 'play' and watch.

In terms of usability, I far prefer user experience two. (Of course,
it's just an academic exercise. We're nice boys and girls, we don't
infringe copyright. Ever.) It works on any platform most of the time.
Now, the speed may be rubbish for the download. But once you've got
it, you've got it forever and you can back it up on to DVD. Then when
you're a bit short of something to watch, you can browse through your
archive and pull up something interesting to re-watch.

Of course, the BBC could just not bother with the iPlayer - send a few
quid under-the-table to the UKNova kids to beef up their servers
(stick it under, um, R&D funding) and spend the rest on commissioning
better programmes, and we'd all pretty much be happy. But that would
require someone to actually use their brain. It's far easier to
outsource your thinking to Microsoft, whose answer to pretty much
everything is "Windows Media Player". I wonder why.

The argument for us for the iPlayer is a bit like the argument for
God. Of course, none of us are going to [believe in/use] [God/the
iPlayer], we're not that stupid. But the ignorant proletariat out
there needs a [comfort blanket/DRM application]. We can't deny them
that, regardless of your boorish, high-faultin' academic-y arguments
about it's [nonexistence/utter silliness].

If the iPlayer works, hopefully, all it'll do is distract the
bureaucrats and legal types away from what everyone is doing on
BitTorrent. That is it's criteria for success - how well it keeps the
BBC hierarchy from noticing reality.

--
Tom Morris
http://tom.opiumfield.com/blog/
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