http://www.guardian.co.uk/media/2008/jan/15/bbc.digitalmedia
"More than 3.5 million programmes were viewed on the BBC's iPlayer catch-up TV service over the Christmas period, according to the first figures released by the corporation." Hurah. "The BBC also found that that there was a significant "long tail" effect, with many users seeking out more niche interest programmes. More than half of all programmes either downloaded or streamed were placed outside of the top 50." Told you so! Well done, iPlayer people.

