Just to backup the point about the need for simplicity in the HD offer...

http://www.betanews.com/article/Analysts_US_consumers_like_HDTVs_better_than_HD_programming/1206484078

*"Fully 41 percent of TV owners in the US now possess a high definition TV,
yet only 56 percent of those same consumers subscribe to an HD programming
package, according to a new survey by ABI Research."*

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