BBC's new remit "Do no evil?" Saying that interestingly Digg are working something a lot more sophisticated which tracks users where ever they go.
Ian Forrester This e-mail is: [x] private; [] ask first; [] bloggable Senior Producer, BBC Backstage Room 1044, BBC Manchester BH, Oxford Road, M60 1SJ email: [email protected] work: +44 (0)1612444063 mob: +44 (0)7711913293 -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Glyn Wintle Sent: 26 March 2009 13:47 To: [email protected] Subject: [backstage] BBC Worldwide trials behavioural targeting network http://www.nma.co.uk/Articles/41978/BBC+Worldwide+trials+behavioural+targeting+network.htmlBBC Worldwide has begun trialling behavioural targeting across its portfolio of magazine sites. The BBC's commercial arm has appointed behavioural targeting specialist AudienceScience to collect and analyse data on users visiting its sites so it can serve them with relevant advertising. The technology is running across the Radio Times and will be extended to sites such as, Top Gear and Gardeners' World next week. BBC Worldwide also plans to work with AudienceScience to implement behavioural targeting across its international site BBC.com ... Claude London, director of digital media at BBC Worldwide, said the move into behavioural targeting had been prompted by the "economic situation" which had meant the media company needed to be "more creative" to protect its online revenues. BBC Worldwide has updated its web pages to include a clear section about its privacy and cookies policy, explaining behavioural targeting is and how it tracks users. London said it was important to offer straightforward information about behavioural targeting including how users can opt-out. - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/[email protected]/ - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/[email protected]/
