Ian,

Sorry about that, it pasted fine into gmail and then it converted like that.

2009/11/24 Ian Forrester <[email protected]>

>  It would be preferred if people could make use of places/services like
> Pastebin for huge amounts of data which frankly little of us want to see in
> our emails :)
>
> Cheers,
>
> Secret[] Private[] Public[x]
>
> Ian Forrester
> Senior Backstage Producer
>
> BBC R&D North Lab,
> 1st Floor Office, OB Base,
> New Broadcasting House, Oxford Road,
> Manchester, M60 1SJ
>
>
>  ------------------------------
> *From:* [email protected] [mailto:
> [email protected]] *On Behalf Of *Brian Butterworth
> *Sent:* 22 November 2009 11:52
>
> *To:* [email protected]
> *Subject:* Re: [backstage] BBC News - Googlejuice vs Usability
>
> To to avoid, or perhaps to add to, the confusion, I thought I should run
> the FLETCH score for the link titles that Jakob Nielsen likes so much.
> Here they are with the article scores.
>
>   Title score Title Article score 110.15  Boy aged 15 dies of stab wounds
> 47.46 98.06  MSPs to get power to ban airguns 38.81 98.06  Two women die
> in single car crash 37.71 94.04  More rain but flood risk lowers 50.37
> 94.04  Jackson glove sells for $350 000 50.01 94.04  Pair attempt to rob
> coffee shop 46.75 94.04  End 'cheap bevvies'  Welsh urges 24.1 88.4  What
> the Scottish papers say 38.28 79.94  Men die after stolen car crashes
> 53.41 79.94  Ray Mears on Canada 'Welsh hero' 48.92 79.94  Search for
> missing woman in river 44.7 79.94  Group attacks taxi driver and car 41.82
> 79.94  Army checks police HQ car 'bomb' 40.43 74.86  Can psychics help to
> solve crime? 32.61 71.48  MSP seeks drink-drive limit cut 36.92 71.48  Facial
> wounds 'higher among poor' 34.48 65.84  Shed is cordoned off after blaze
> 46.59 65.84  Men held over police gun attack 35.59 65.84  Hearing for US
> army base 'gunman' 26.12 65.84  Blasts kill five in India's Assam 23.84
> 54.56  Manx fans welcome Hollywood star 49.42 54.56  Two people 'missing'
> after fire 46.85 54.56  City swimming pool plans unveiled 45.46 54.56  
> Indonesia
> ferry sinks in squall 43.5 54.56  Chinese mine blast toll doubles 40.08
> 54.56  Flood bridge safety checks begin 38.68 54.56  Cern Collider makes
> fast progress 36.61 54.56  Student visas 'soar' after change 36.41 54.56  
> Beijing
> concerns over mine blast 33.33 54.56  New jab offers better protection 24
> 54.56  Town centre's taxi marshal scheme 18.46 51.74  India push targets
> end of polio 34.55 51.74  Power is restored to city homes 30.18 51.74  Cameron
> and PM sorry over photos 29.03 37.64  Minibus crash man critically ill
> 37.43 37.64  Canoeist killed in swollen river 36.93 37.64  Israeli air
> strikes target Gaza 25.15 37.64  Boy's death remains 'unexplained' 24.16
> 20.72  Charge in mutilation murder case 39.54 20.72  Motorist fatally
> injured in crash 39.5 20.72  Paper publishes secret Iraq reports 33.89
> 20.72  US Senate approves health debate 30.47 20.72  Polls open in
> Romanian election 29.84 16.49  Whisky protected against copies 25.78 3.8  
> Tribute
> to caretaker fire victim 38.59 -4.67  Blaze destroys rural warehouse 29.08
> -18.77  Lawnmowers 'injure thousands' 38.76 -25.82  Cameron planning
> emergency budget 29.63 -46.97  Azeri president threatens Armenia 27.22
> -46.97  Senior Iranian reformer jailed 15.93
>
> "Floods body is missing policeman" scores 37.635, "Whisky body backs safe
> drinking" scores 54.56. This means that the first one is harder than the
> second, but the score on the actual text is harder than the headline.
>
> Is a high score good ("the BBC is not dumbing down") or bad ("the BBC is
> inaccessible to the majority")?
>
> 2009/11/21 Frank Wales <[email protected]>
>
>> Mo McRoberts wrote:
>>
>>> On Sat, Nov 21, 2009 at 03:11:28PM +0000, Frank Wales wrote:
>>>>
>>>>> So, am I supposed to conclude that:
>>>>>
>>>>> 43.2 Floods body is missing policeman
>>>>>>
>>>>> is noticeably easier to read than:
>>>>>
>>>>> 22.6 Whisky body backs safe drinking
>>>>>>
>>>>>
>>  I’d contend that in terms of sheer readability of the headlines, the
>>> floods one is far worse—in that it takes far more effort, but having
>>> successfully parsed both, I’d have a reasonable idea of what both
>>> stories relate to (enough for me to decide whether to read them or
>>> not).
>>>
>>
>> So would I, hence my asking for the clarification that Brian
>> provided.
>>
>> Indeed, there is a completely sensible parse of the first headline
>> that makes it about a flood-related organization that is
>> currently suffering from the absence of a police officer.
>>
>> --
>> Frank Wales [[email protected]]
>> -
>>  Sent via the backstage.bbc.co.uk discussion group.  To unsubscribe,
>> please visit
>> http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html.
>>  Unofficial list archive:
>> http://www.mail-archive.com/[email protected]/
>>
>
>
>
> --
>
> Brian Butterworth
>
> follow me on twitter: http://twitter.com/briantist
> web: http://www.ukfree.tv - independent digital television and switchover
> advice, since 2002
>
>


-- 

Brian Butterworth

follow me on twitter: http://twitter.com/briantist
web: http://www.ukfree.tv - independent digital television and switchover
advice, since 2002

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