Ian, Sorry about that, it pasted fine into gmail and then it converted like that.
2009/11/24 Ian Forrester <[email protected]> > It would be preferred if people could make use of places/services like > Pastebin for huge amounts of data which frankly little of us want to see in > our emails :) > > Cheers, > > Secret[] Private[] Public[x] > > Ian Forrester > Senior Backstage Producer > > BBC R&D North Lab, > 1st Floor Office, OB Base, > New Broadcasting House, Oxford Road, > Manchester, M60 1SJ > > > ------------------------------ > *From:* [email protected] [mailto: > [email protected]] *On Behalf Of *Brian Butterworth > *Sent:* 22 November 2009 11:52 > > *To:* [email protected] > *Subject:* Re: [backstage] BBC News - Googlejuice vs Usability > > To to avoid, or perhaps to add to, the confusion, I thought I should run > the FLETCH score for the link titles that Jakob Nielsen likes so much. > Here they are with the article scores. > > Title score Title Article score 110.15 Boy aged 15 dies of stab wounds > 47.46 98.06 MSPs to get power to ban airguns 38.81 98.06 Two women die > in single car crash 37.71 94.04 More rain but flood risk lowers 50.37 > 94.04 Jackson glove sells for $350 000 50.01 94.04 Pair attempt to rob > coffee shop 46.75 94.04 End 'cheap bevvies' Welsh urges 24.1 88.4 What > the Scottish papers say 38.28 79.94 Men die after stolen car crashes > 53.41 79.94 Ray Mears on Canada 'Welsh hero' 48.92 79.94 Search for > missing woman in river 44.7 79.94 Group attacks taxi driver and car 41.82 > 79.94 Army checks police HQ car 'bomb' 40.43 74.86 Can psychics help to > solve crime? 32.61 71.48 MSP seeks drink-drive limit cut 36.92 71.48 Facial > wounds 'higher among poor' 34.48 65.84 Shed is cordoned off after blaze > 46.59 65.84 Men held over police gun attack 35.59 65.84 Hearing for US > army base 'gunman' 26.12 65.84 Blasts kill five in India's Assam 23.84 > 54.56 Manx fans welcome Hollywood star 49.42 54.56 Two people 'missing' > after fire 46.85 54.56 City swimming pool plans unveiled 45.46 54.56 > Indonesia > ferry sinks in squall 43.5 54.56 Chinese mine blast toll doubles 40.08 > 54.56 Flood bridge safety checks begin 38.68 54.56 Cern Collider makes > fast progress 36.61 54.56 Student visas 'soar' after change 36.41 54.56 > Beijing > concerns over mine blast 33.33 54.56 New jab offers better protection 24 > 54.56 Town centre's taxi marshal scheme 18.46 51.74 India push targets > end of polio 34.55 51.74 Power is restored to city homes 30.18 51.74 Cameron > and PM sorry over photos 29.03 37.64 Minibus crash man critically ill > 37.43 37.64 Canoeist killed in swollen river 36.93 37.64 Israeli air > strikes target Gaza 25.15 37.64 Boy's death remains 'unexplained' 24.16 > 20.72 Charge in mutilation murder case 39.54 20.72 Motorist fatally > injured in crash 39.5 20.72 Paper publishes secret Iraq reports 33.89 > 20.72 US Senate approves health debate 30.47 20.72 Polls open in > Romanian election 29.84 16.49 Whisky protected against copies 25.78 3.8 > Tribute > to caretaker fire victim 38.59 -4.67 Blaze destroys rural warehouse 29.08 > -18.77 Lawnmowers 'injure thousands' 38.76 -25.82 Cameron planning > emergency budget 29.63 -46.97 Azeri president threatens Armenia 27.22 > -46.97 Senior Iranian reformer jailed 15.93 > > "Floods body is missing policeman" scores 37.635, "Whisky body backs safe > drinking" scores 54.56. This means that the first one is harder than the > second, but the score on the actual text is harder than the headline. > > Is a high score good ("the BBC is not dumbing down") or bad ("the BBC is > inaccessible to the majority")? > > 2009/11/21 Frank Wales <[email protected]> > >> Mo McRoberts wrote: >> >>> On Sat, Nov 21, 2009 at 03:11:28PM +0000, Frank Wales wrote: >>>> >>>>> So, am I supposed to conclude that: >>>>> >>>>> 43.2 Floods body is missing policeman >>>>>> >>>>> is noticeably easier to read than: >>>>> >>>>> 22.6 Whisky body backs safe drinking >>>>>> >>>>> >> I’d contend that in terms of sheer readability of the headlines, the >>> floods one is far worse—in that it takes far more effort, but having >>> successfully parsed both, I’d have a reasonable idea of what both >>> stories relate to (enough for me to decide whether to read them or >>> not). >>> >> >> So would I, hence my asking for the clarification that Brian >> provided. >> >> Indeed, there is a completely sensible parse of the first headline >> that makes it about a flood-related organization that is >> currently suffering from the absence of a police officer. >> >> -- >> Frank Wales [[email protected]] >> - >> Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, >> please visit >> http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. >> Unofficial list archive: >> http://www.mail-archive.com/[email protected]/ >> > > > > -- > > Brian Butterworth > > follow me on twitter: http://twitter.com/briantist > web: http://www.ukfree.tv - independent digital television and switchover > advice, since 2002 > > -- Brian Butterworth follow me on twitter: http://twitter.com/briantist web: http://www.ukfree.tv - independent digital television and switchover advice, since 2002

