Hi Mo,

I am going out this evening so will be away from a computer.

However I thought I would try and give you a quick response to some of
your questions.

1. Because I didn't know it was happening until after it was mentioned
by third parties. I'd point out that one of those third parties (Tom
Watson) corrected his first blog post about the subject as he admitted
was inaccurate.

2. Possibly because it wasn't published on the internet. I certainly
can't find it on OFCOM's website now.

3. Is this a falsehood? I'd like to know more.

4. We answered most of those questions in subsequent blog posts and
comments.

5. Don't know the answer to this one. Will check.

6. I don't understand your point. The purpose of these measures is to
keep honest people honest. If pirates choose to do certain things then
that is their responsibility  not the BBCs. If we had no content
protection at all clearly we would be opening the door to pirates doing
anything they want.

7. I'm not in charge of the BBC's Media Literacy strategy. I am only in
charge of the blog. I do my best to make it as accurate and impartial as
possible.

8.  "...but the devil's in the detail, and _that_ hasn't been anything
close to being honestly conveyed." 

I disagree - we have linked to and included all the detail that is
publicly available and tried to dig out as much as we can, and we will
continue to try and dig out more with an honest intent.

We do not spin or misdirect on the Internet blog. 

I am saddened by your assertion that we do.
 

-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of Mo McRoberts
Sent: 13 July 2010 01:14
To: [email protected]
Subject: Re: [backstage] Freeview HD Content Management

A delayed reply, but:

On 16-Jun-2010, at 08:42, Nick Reynolds-FM&T wrote:

> All I can really do with you Mo is disagree. 
> 
> Of course the public has a right to make an informed judgement. And 
> all I can say is that on the blog we have linked to and exposed all 
> sides of the argument and all the facts (including linking to your 
> Guardian piece and blog posts - and I suspect more people read it 
> there than would have if it was published on the blog). Anyone who is 
> a regular reader of the blog and interested in this issue would be
well informed.

So, why is the case that:

1) no mention of the plan to scramble the EIT on Freeview HD as it is on
Freesat was made on the blog, or anywhere else except a letter to Ofcom,
until _after_ the issue was publicised by third parties?

2) why the explanation of what was actually going to happen (in the
2009-09 post) included from a technical perspective a link to a general
Wikipedia page on lookup tables (not even on Huffman coding!), but not a
link to the letter from Ofcom; no explicit statement that it was the
same scheme as was employed by Freesat

3) why the following falsehood was included: "The only actions that may
be prevented, and only for certain programmes, are retransmitting the
content in HD over the internet or, in some cases, from making more than
one digital copy of the highest-value content onto Blu-ray."

4) why were many of the (serious) questions posed on that first post
never answered, and quite a few of the subsequent questions never really
answered either?

5) why the second post (2010-01) states "networked distribution and
viewing of HD content in the home is allowed" without mentioning that
restrictions apply to what devices the content can be transferred to
over the network (or, indeed, ordinary interconnect cables)?

6) given the following (from the 2010-01 post):

"Indeed, the proposed Freeview HD content management approach is so
'light-touch' that some have argued that it is not worth having. But,
this misses a key point - almost any copy protection system can be
circumvented (if you put enough effort into it) - and that it is never
going to be possible to prevent the determined pirate from lifting
content. However, it is still really important to make sure that the
unapproved copying and internet distribution of high value broadcast
content doesn't become so easy that people don't think twice about doing
it."

...do the BBC and third-party rightsholders have ANY evidence *at all*
which suggests that Joe Public were about to start doing this, rather
than relying on the "determined pirates" who get on with it unabated
today (go and look at a BitTorrent network for recordings from Sky HD,
for example - there are plenty about, and their content protection
measures are FAR more stringent than anything Freeview or Freesat will
have) -- why would anybody except a determined pirate _bother_?
Honestly, what have they got to gain from it?

7) Given that this affects _the whole of Freeview HD_, why is it only
those who are "a regular reader of the blog and interested in this
issue" who deserves to be well-informed? Indeed, one of the Public
Purposes "Emerging technologies"
(http://www.bbc.co.uk/aboutthebbc/purpose/public_purposes/communication.
shtml) states:

"
5. Work in partnership with other organisations to help all audiences
understand and adopt emerging communications technologies and services.

[...]

The BBC will:

        * Work to support the media literacy of all of its audience.
        * Aim to be a trusted guide to new technologies for audiences.
        * Work with the wider industry to provide clear messages around
benefits of emerging technologies.
"

Where was the BBC's role in fulfilling that aspect of this Public
Purpose throughout this? Do you honestly think the BBC Internet Blog was
it?

> Again its not about the BBC not being honest. It's about the fact that

> some people disagree with the BBC's position. But it's a honest 
> position, honestly held.

No. Don't be so bloody ridiculous. Do you think I'm so incredibly stupid
that I can't tell the difference between "I disagree with the position"
and "I find the manner in which you've conveyed this information to be
wholly unacceptable"? It may be honestly held -- I don't doubt that for
a second -- but the devil's in the detail, and _that_ hasn't been
anything close to being honestly conveyed.

And, yes, I'm still irritated by this, in part because it continues
today with the Android/iPlayer debacle. More misdirection and a refusal
to put the cards on the table.

M.


PS. The Guardian post got a handful of readers, as far as I know - it
was pretty much snuck in there, and people had all of 24 hours to read
it and the consultation and respond to it. I have an inkling a fair
chunk of its readers came from my own Twitter feed. Perhaps that was
still better than a post on the blog, perhaps not, I honestly don't
know. As I said, I have no particular beef with you on that!


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