Casino capitalism may be getting a bad rap in the mainstream media,
but the values that nourish it are alive and well in the world of
Disney. As reported recently in a front-page article in The New York
Times, Disney is in the forefront of finding ways to capitalize on
the $50 billion dollars spent worldwide by young boys between the
ages of 6 and 14. As part of such efforts, Disney has enlisted the
help of educators, anthropologists and a former researcher with "a
background in the casino industry" to not only study all aspects of
the culture and intimate lives of young boys, but to do so in a way
that allows Disney to produce "emotional hooks" that lure young boys
into the wonderful world of corporate Disney in order to turn them
into enthusiastic consumers.
<http://www.zmag.org/znet/viewArticle/21180>Link
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Posted By johannes to
<http://www.monochrom.at/english/2009/04/disney-casino-capitalism-and.htm>monochrom
at 4/18/2009 08:43:00 PM
