Guerrilla communication intends to wage war on the media system and
to wage war on a reality that is produced by this system. But how?
Talk given by monochrom's Johannes Grenzfurthner at SXSWi (2007).
Guerrilla communication tries to understand the processes by which
the media come up with social frameworks of behaviour and perception.
And by understanding what's going on here it also tries to introduce
tiny symbolic changes to that system in order to make people
suspicious of the information, wanting to understand the ideological
structure and goal it transports. Guerrilla communication urges us to
reconsider what we believe (and also what we believe to believe) and
whom we do believe and why. Moreover, it tries to point out that
media is forcing Gleichschaltung ("alignment") onto people, by
censoring facts that don't fit in the picture. And it tells us that
information and the media should be free. Maybe one should mention
Wikipedia in this context. But most of the people involved do not
realise that there's no such thing as free media in a capitalist
bourgeois and liberal society. A free good on the free market would
be either a nice gadget, a simple free-be, a marketing tool for
something else or merely a paradox. If you disagree feel free to come
up with an existing example which doesn't fit in any of these categories.
<http://fm4.orf.at/stories/1602572/>Link
--
Posted By johannes to
<http://www.monochrom.at/english/2009/04/guerrilla-comm-waging-war-on-media.htm>monochrom
at 4/22/2009 01:17:00 PM
