Allan: You wrote: "the difficulty with the word "CSA". Yes and yes again. On the one hand, you say, CSA has meaning for the people in the niche you're appealing to ... on the other hand, the term is difficult. Consider dropping it. Let Fresh and Local become its own raison d'etre. As you say, it doesn't sound like a "real" CSA anyway, or you, the farmer, wouldn't be choosing the name, drawing up the promotional materials, and all the rest; the core group would be doing it during the winter while you're resting [imagine that!]. I say, dump the term. Requires too much explaining. If you have to explain, explain "Fresh" and explain "Local" ... the social technology of getting the food to the people [the CSA concept] becomes more appealing when we WANT the food for the food's sake. Fresh and Local decribes the qualities I want in my food supply...
Woody Aurora Farm. the only unsubsidized, family-run seed farm in North America offering garden seeds grown using Rudolf Steiner's methods of spiritual agriculture. http://www.kootenay.com/~aurora -----Original Message----- From: Allan Balliett <[EMAIL PROTECTED]> To: [EMAIL PROTECTED] <[EMAIL PROTECTED]> Date: Saturday, January 25, 2003 6:19 AM Subject: Re: csa names >>sounds like your local supermarket ! (I guess this should read convenience >>store in Yankese.) > >Actually, Gideon, 'local' is what separates it from 'supermarket.' > >The phrase is one that has been picked like 'authentic food' as a way >of indicating that if you buy Fresh (picked this morning) and Local >(within 100 miles), you've pretty much moved to supporting small, >value-driven farms. > >My gut feeling, though, is similar to your, or I would have embraced this one. > >The blockage here is the difficulty with the word "CSA" Let's face >it, if this were 'really' CSA, there w.b. a core group pulling this >together while I keep working on the artichoke and the ginger >management plans. But, "CSA" has its meaning to people who want fresh >and locally grown food. > >Good to hear from you, my man. I wish you'd find time to write more. > >-Allan >
