When I started the Westchester County drop off site for Roxbury Farms two
seasons ago, only ONE member in 25 knew what a csa was and was relieved to
know about us. She is the one who has now taken over the drop off site for
the farm, instead of our garage.
Thanks, Jane. Yours is the other way that demand is spread, word of
mouth, teaching face-to-face. The article brought in people who
probably read about CSA in PARADE a year back, and several people who
missed their old CSA from Ann Arbor or Amherst, but our CSA
deliveries this season brought in many neighbors of last year's
shareholders. It's the way it happens. I have a woman in Arlington
right now who is promising me THIRTY new names this season. Her
husband and she are going DOOR TO DOOR this weekend, trying to get
their neighbors excited! This is, of course, a core group, but it has
arisen on its own.
