Well, their video is first-rate.

I'm a little confused by the product idea. I like the idea of a small 
module... but with the baseboard added, so it is equivalent to a BBB, the 
price is $110, 2X the price of a BBB. The two must be soldered together, so 
you don't gain a pluggable/replaceable module. What is the benefit in that? 
I also wonder

   1. How can they promise availability for 7+ years unless they have a 
   promise from TI to make the AM335x and other parts for that long? How can 
   they promise this new company will be in business for 7+ years?
   2. On the Beaglecore site FAQ they claim: *For genuine embedded 
   industrial applications the existing BeagleBoard hardware is not suitable 
   due to several reasons. Currently professional embedded computer-on-module 
   applications use 100% defined and well engineered standards from PICMG 
   (such as COM Express) or SGET (such as Qseven and SMARC). *How is their 
   LGA module somehow compliant with these standards? Is their baseboard? How 
   is my (required) custom baseboard any more compliant? I also question that 
   these standards are really important to a lot of applications: if they are, 
   go buy a COM Express board for way more than BBB: 
   http://www.cotsjournalonline.com/articles/view/101717
   3. On the Beaglecore website it says the core must be carefully soldered 
   to the baseboard: *It also means that the soldering has to be executed 
   by a professional EMS company or by an experienced soldering technician. 
   This package is called Land Grid Array (LGA)*
   4. The magic software BeagleSuite promises a lot: *Now you can create 
   your own IoT project without programming! With BeagleSuite™ the Internet of 
   Things is just a few clicks away. **Attach any sensor to your 
   BeagleCore™ powered board or simply use a BeagleBone Black, fire up 
   BeagleSuite™ in your favourite webbrowser and with a few clicks you can set 
   up your own dashboard, ruleset and actions according to your needs. *Really? 
   Without any programming? Attach "any sensor"? How does that work? It is web 
   based meaning it runs somewhere on someone's server... the part of the 
   project promised to be open source is the hardware only, not the BS 
   software. Yes, you can program it as you would a BBB and not use the BS, 
   I'm just sayin'...
   5. If just the core module is $51 (the bulk pack of 50 is USD$2569) and 
   I can't do anything with it without a baseboard, how does this give me more 
   freedom vs the BBB for $55 and I add shields if I need them?
   6. Today I can get the mikroBUS 
   cape http://beagleboard.org/project/mikrobus for only $9 (I should get 
   some, just learned about this now) and then plug on a wide array of 'click' 
   boards which are all around $20, alledgedly with C code available for all. 
   I have not tried these nor am I in any way associated 
   with MikroElektronika, I'm just pointing out an available (today) solution.

I'm not trying to rain on anyone's parade. As engineers we are trained to 
look at things objectively and analyze the technical merits, that's all. 
Just my thinking out loud.

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