Re: [Bikies] Coordinated Nat'l "Shape we're in" Campaign

[Michael D. Barrett]

I'm with ya, Jesse.  RWJF is completely unaware that there are 
already hard working, effective groups making this stuff happen.  If 
they had as much smarts as they had money, they'd be dumping their 
boatloads of cash onto the likes of Bicycle Federation of Wisconsin 
and Wisconsin Walks rather than PR people.  So I'm not sure about 
their credentials for citing what is & is not "smart" growth.  From 
what I've heard about them, a cul-de-sac with a sidewalk would do.
-Mike


I don't know if I'm thrilled that health-policy folks who support 
walking and biking are together enough to launch this campaign, or 
scared that the well-funded media blitz is now S.O.P.

At any rate, the initial story is

"Experts plotting America's new diet: Less sprawl, less fat, less frenzy"

while the concluding item of this series is

"Link between health and sprawl makes 'smart' growth look even smarter"

----- begin forward -----

Look Out for Upcoming News Series: "The Shape We're In"

A five-part newspaper series [in Knight-Ridder papers: St Paul 
Pioneer-Press & Duluth Tribune JK], on physical activity and obesity 
will run in papers across the country starting June 2.  "The Shape 
We're In", a series sponsored by the Robert Wood Johnson Foundation, 
focuses on America's obesity epidemic and the transportation system 
as a contributing factor.

Each day of the series explores different aspects of the problem - 
nutrition and physical education in schools, the influence of 
community design, how the medical community is responding - and 
highlights innovative solutions.

To ensure that information about this series is widely spread, the 
Robert Wood Johnson Foundation has also launched www.shapenews.com. 
A one-stop shop full of useful resources and tools designed to raise 
attention and
stimulate action around physical activity and obesity, including 
media outreach strategies, ideas for community events, and links to 
other organizations working on these issues.

For more information go to:
http://www.rwjf.org/news/special/shape/shape.jhtml .
----- forward ends -----
--
Jesse the K -- Madison, WI USA -- mailto:[EMAIL PROTECTED]
     -[ Kindly forgive asynchrony; I read via digest ]-
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