To be fair to Click and Clack, they're not really car ADVOCATES. They fix cars in their day job, and they talk about cars in their column and radio show, but they don't seem to be in love with the things.

On their website, for example, they have a "guide to better fuel economy (http://www.cartalk.com/content/features/fueleconomy/); their prime advice is to drive less -- "walk, bicycle, crawl or take the subway." The usual fuel economy tips -- e.g., "Get your car serviced regularly" -- are way at the bottom of the list. In a way, Click and Clack are there to balance the rest of the Automobile section, which really does show an unhealthy erotic attachment to automobiles.

But I agree that coverage of land use/transportation issues is inadequate in the Madison papers. If you sat down with the editors to discuss this problem, I suspect that they would sympathize, but they would talk about economics. Newspapers everywhere are going broke and laying off staff to make ends meet -- the LA Times managing editor was fired last week over this issue. It would be hard to convince a small-market paper to spend money to put a reporter on this beat unless they can be persuaded that thoughtful stories on land use and transportation would sell papers.

That's our challenge, I think. Can we persuade the Cap Times that there are potential readers out there who are more interested in zoning and planning and bicycles than in Jamie Lynn Spears' pregnancy? That's a hard sell, I fear, but it might be worth the effort.

On Jan 25, 2008, at 4:04 PM, B.C. Brown wrote:

I think the coverage of land use and transportation is generally spotty and superficial in the local daily papers.

They're complex and important issues of our times, but there's no reporter assigned to, say, really figure out and explain the mysteries of the state transportation budget. Where's the land use/ transportation desk? Might some space be spared from the sports section? Entertainment?

Coverage seems to occur most often in the opinion pages.

I've written to the Cap Times about this and have also requested a bicycling and/or transit column to balance out Click and Clack and the car reviews. (I love Dar's new column on Dane 101, but why not something in the regular paper?)

No response on the land use/transportation coverage and regarding the car columns, was told those items are part of the advertising operation. (So maybe the local bike manufacturers could go in together to purchase their own bike section and column? Even if it's just one page rather than several?)

Some of my emails to the Cap Times have admittedly been a little hot-headed, though. Maybe somebody cooler-headed would get more of a response.

Bridget/B.C.
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