Dear Matt Logan,

You did an excellent job of taking notes from a TV program.

I wish to comment on the motives of developers since that seemed to be a
remaining question.

We should agree that their overreaching motive is a profit.  And we must
separate developers of the various segments producing housing and infra
structure.  Each segments has their own markets and potentials for
enhancing demands.

We tend to think of only  the developers of the raw open lands.  But
they might be just in that segment and would have no interest in
subdivisions based on thirty-foot lots or redevelopments of urban
areas.  Nevertheless, to be successful, they cannot expect to "lead the
market."  Successful developers FOLLOW the market.

Human taste is a complicated subject which we will not settle in
"bikies."  One's dream house might look like Barak H. Obama's mansion or
it might look like a tract house in Sun Prairie.  But these preferences,
though,  probably are seated in early childhood development.  We
segregate by economic status is this USA country.  We might talk about
race, but it is economic status which determines where we live and where
we go to school.  Again, this is another subject which will not be
settled in "bikies."  And then there is the large segment of the middle
class where employment is in flux.  Often called "mobile man", these
people are not fixed and tenured like employment at colleges and
universities.  They must move from city to city within their working
careers.  These are not the people with zero down mortgages.  If they
are in middle management or upper middle management, they are probably
living in a suburb of similar status people, regardless of race.  They
must know roughly what their real estate is worth if they are to remain
mobile.

They represent the markets for these subdivisions, planned and marketed
by price ranges for groups separated by "income segregation."

Possibly the full impact of this sort of suburban growth is hard to
grasp by residents of areas such as the Madison istmas, Portland, or
Seattle.  I would expect the same principles are at work in these
places, but are not set out and exposed as they have been in former corn
fields around Chicago.  But these niche market suburbs have been the
rule in Chicago since WWII.

And if people like "McMansions" today, in the past forty years they have
equally liked such as "fake columns" as the "Southern look," the more
refined New England salt box look, and all sorts of ranches and
moderns.  Criticizing psychological taste is beyond the pale.

Eric Westhagen

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