Dear Group,
Often our topic is about expanding the awareness of bikes in the broader
community. Here is a sure fire way to do just that. Interweave the
bicycle into popular, long running television dramas. Many promotions
have consciously been expanded just that way. Remember that in the
1970s the country had a far different "first responder" medical method.
Ambulances resembled hearses and medical attention generally waited
until the emergency rooms. Then that long-running popular TV program,
set in an L.A. fire station, made our current methods all the rage
across that land. Ambulances became traveling emergency rooms with
trained first responders. Today, the police dramas disseminate policing
methods and other dramas increase demand for local duplication of all
sorts of processes and equipment.
Assuming that there is an effective hierarchy of bike advocacy as we
have been told on this list, they should work with the writers of new
pilots and old dramas to weave in a bike theme in a conscious effort to
promote, not equipment, but bike etiquette and highway awareness. Such
advocacy groups could employ their own expert writer and lobby the "made
for TV" production houses like the animal rights people do and every
other single interest advocacy group. Such professional inclusion would
trump nearly all top down declarations, confrontations, direct
advertising, and government mandates on the subject. Possibly all this
has been thought of and tried?
Eric
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