Greetings Bikies,

"Ride the Divide," an award-winning documentary on the Great Divide mountain
bike race, will be coming to Madison on Friday, January 28th at the
Barrymore.

Tickets are $10 in advance and $15 at the door, with a portion of the
proceeds benefiting the UW Cycling Team. The UW Cycling team will use the
money raised from the screening to off-set race costs for student-athletes.

Visit www.ridethedividemovie.com to watch the trailer and buy tickets. Below
it the press release.

Press Release:
RIDE THE DIVIDE
AWARD-WINNING DOCUMENTARY FILM
ON MIDWEST MID-WINTER TOUR

Ride The Divide, the award-winning feature-length documentary about the
world’s toughest mountain bike race, will continue its 11-city, 11-day
Midwest mid-winter tour when it makes its Wisconsin premiere at the
Barrymore Theatre in Madison on Friday, January 28 at 7:30 p.m. The film
chronicles the story of several mountain bikers who attempt the 2,711-mile
race named the Tour Divide along the Continental Divide in the Rocky
Mountains. The movie was named the Best Adventure Film at the 2010 Vail Film
Festival.

This film has become an instant cycling classic, and made its television
premiere in September on the Documentary Channel. But the Adventure Cycling
Association said the film should be seen on the big screen: “The
cinematography is stunning!” Added UpaDowna, “Ride The Divide is one of the
most inspiring real cycling movies … in a long time.” Epic Riding summed the
movie up as follows: “In a word? Fantastic. In more words? Moving, funny,
inspiring.”

Ride The Divide embraces the inspiring stories of three of the racers who
experience the immense mountain beauty and small-town culture as
they attempt to pedal from Banff, Canada, to a small, dusty crossing on the
Mexican border. There’s Mike, a 40-year-old family man who uses this
challenge to chart a new course in life; Matthew, a leader in extreme
endurance racing who’s competing for his fifth time; and Mary, the first
female rider to race this route. As they set out, they will attempt to
accomplish what very few have been able to. Over the course of a few weeks,
they’ll attempt to climb over 200,000 vertical feet along the backbone of
the Rocky Mountains.

They’ll experience mental breakdowns, treacherous snow, hellacious blisters,
and total fatigue. Above all, they’ll race with no support – at times in
total isolation. The tests of endurance and the accomplished moments
throughout Ride the Divide prompt us to reflect on our inner desires to live
life to the fullest.

Ride The Divide made its debut at the Vail Film Festival and was named the
best adventure film at the event. Outside Magazine proclaimed that “(t)he
toughest bike race in the world is not in France,” after reviewing the film.

Ride The Divide will be shown at 7:30 p.m. at the Barrymore Theatre located
at 2090 Atwood Ave. in Madison. Tickets are $15 at the door, and $10 in
advance at www.barrymorelive.com. Yellow Jersey Bike Shop of Madison is the
presenting sponsor for the event, which is a benefit for the Cycling Team at
the University of Wisconsin - Madison.

Media contact: Garry Harrington  603-209-5010  [email protected]

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