I've seen articles that refer to biking as the new golf - a way to socialize, recreate, and do business all at the same time. Here's an article about how important biking is as a transportation mode to those who create all the fun apps and software we all use. http://transportationnation.org/2012/02/23/for-the-tech-sector-bikes-are-the-new-cars/
Now, if only Madison companies would get the same idea as expressed in this sentiment: "Biking is so-ingrained in the paradigm, that when I asked Foursquare CEO Dennis Crowley whether he thought his brand new bike-rack would help attract talent, he didn’t understand the question. “It was not an option to be in a building where people would have to leave their bikes outside,” Crowley told me. For him, and other tech CEO’s, NOT having a place to store bikes in the office would be like building a suburban campus without a parking lot." Robbie Webber Transportation Policy Analyst State Smart Transportation Initiative www.ssti.us 608-263-9984 (o) 608-225-0002 (c) [email protected]
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