Hello William,
I think that there are few hidden reasons for pricing changes, it's not just a way to capitalize. Yes, QuickSSL for $119 can't compete with cert from Thawte for $125, but same QuickSSL for $69 from reseller is much more attractive offer. Same about eBusinessID. But they keep rise prices, more then $100 per cert in less then 5 months and same time they rise market share. How ? As for me they just changed their market strategy to strong reseller-centric model and high retail prices is nothing else then way to force end users deal with reseller. There are few signs that can confirm this - special resource for reseller with sophisticated order tracking mechanism launched last month it's one of them. It's look very like Entrust-Tucows cooperation. If you want cert directly from Entrust you have to pay more then $200, but same from Tucows cost only $99. And i guess that Tucows sell much more certs then Entrust himself. I think that such strategy can help to survive both Entrust and GeoTrust, i mean first of all inevitable renewal of Thawte's chain certificate, and avoid open price war with Thawte and Verisign on their own market. -- Best regards Sergei Kolodka [EMAIL PROTECTED] WXW> I have to say that I am very disappointed with the course Geotrust WXW> appears to have decided to take. WXW> Here was a company with the perfect opportunity to shake up the SSL WXW> Cert market, and they instead have become really no better than any WXW> other's in the business with their excessively high pricing for a WXW> service that really should be priced under $75 retail to the end user. WXW> Now they have set the QuickSSL product at $119 retail, and the WXW> eBusinessID product at $199 retail. That eBusinessID product was a WXW> $75 product when Equifax had it. WXW> Someone needs to get in and shake this market up. Instead they come WXW> in with low prices to draw in the initial sales, and then capitalize WXW> themselves on the artificially inflated prices the virtual monopolies WXW> have permitted to occur. WXW> I think the pricing changes were a very bad move for Geotrust.
