Hey Nan,

On 1/24/25 6:29 PM, Nan Lin wrote:

Contact emails

lin...@chromium.org <mailto:lin...@chromium.org>, wanderv...@chromium.org <mailto:wanderv...@chromium.org>


Explainer

https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md <https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md>

https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing <https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing>


Summary

The cookie deprecation labels are useful for developers to evaluate and optimize deployments of the Privacy Sandbox APIs prior to any changes in the number of browsers which support third-party cookies, so we are asking to extend the current set of labels <https://developers.google.com/privacy-sandbox/relevance/setup/web/chrome-facilitated-testing>for three more milestones.

This is a non-standard experiment, so the areas to demonstrate progress in https://www.chromium.org/blink/launching-features/#origin-trials don't cleanly apply. That said, have you received any useful feedback from developers who are using these labels?

Also, when do you expect this experiment to outlive it's usefulness?

Storage Access Headers <https://groups.google.com/a/chromium.org/g/blink-dev/c/gERgwZfN_-E>will ship in M133, allowing developers to determine if they have access to unpartitioned cookies via the Sec-Fetch-Storage-Access header instead of labels. Extending this experiment gives time for developers to make use of this upcoming API as a signal for cookie access.

My understanding of this experiment was to allow for A/B testing analysis - but it sounds like it can be replaced with a signal of "has 3P cookies" (like navigator.cookieEnabled). Does that fully satisfy the needs of developers trying to understand PS APIs? Or do I misunderstand?


Link to “Intent to Experiment” blink-dev discussion

https://groups.google.com/a/chromium.org/g/blink-dev/c/0_dR-ffA2LA/m/ZgmMhK-XAQAJ <https://groups.google.com/a/chromium.org/g/blink-dev/c/0_dR-ffA2LA/m/ZgmMhK-XAQAJ>

https://groups.google.com/a/chromium.org/g/blink-dev/c/3escBQGtIpM/m/ntcytva5BgAJ <https://groups.google.com/a/chromium.org/g/blink-dev/c/3escBQGtIpM/m/ntcytva5BgAJ>

https://groups.google.com/u/1/a/chromium.org/g/blink-dev/c/v3PiIzm1M-Y <https://groups.google.com/u/1/a/chromium.org/g/blink-dev/c/v3PiIzm1M-Y>

Goals for experimentation

Continued deployment and evaluation of Privacy Sandbox Ads APIs.


Experimental timeline

This feature was previously approved to run up until Chrome 132.


We would like to extend this for Chrome 133 through 135, inclusive.


Any risks when the experiment finishes?

Minimal, the cookie deprecation labels are only available for a subset of users and must be requested.


Reason this experiment is being extended

We have received feedback that these labels are useful for ad tech companies to evaluate and optimize the APIs in preparation for changes to third party cookie availability.


Ongoing technical constraints

None


Will this feature be supported on all five Blink platforms supported by Origin Trials (Windows, Mac, Linux, Chrome OS, and Android)?

No, not supported on webview.


Link to entry on the feature dashboard

https://chromestatus.com/feature/5189079788683264 <https://chromestatus.com/feature/5189079788683264>


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