Was this extended beyond Chrome 141, or was that the end of the 
experimental labels? 
Thanks. 
Sincerely,

Garrett Johnson
Associate Professor
Questrom School of Business
Boston University
https://garjoh.com

On Tuesday, 22 July 2025 at 11:33:02 UTC-4 Nan Lin wrote:

> Contact emails
>
> [email protected], [email protected]
>
> Explainer
>
>
> https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md
>
> https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing
>
> Summary
>
> The cookie deprecation labels are useful for developers to evaluate and 
> optimize deployments of the Privacy Sandbox APIs, and we want to avoid 
> disruption while we engage with the industry to gather feedback on an 
> updated roadmap for these technologies. Therefore we are asking to extend 
> the current set of labels 
> <https://developers.google.com/privacy-sandbox/relevance/setup/web/chrome-facilitated-testing>
>  
> for three more milestones.
>
>
> Link to “Intent to Experiment” blink-dev discussion
>
>
> https://groups.google.com/a/chromium.org/g/blink-dev/c/NJrU4AQ5m_I/m/l-SaSj9MEQAJ
>
>  
>
> Goals for experimentation
>
> Continued deployment and evaluation of Privacy Sandbox Ads APIs.
>
> Experimental timeline
>
> This feature was previously approved to run up until Chrome 138.
>
> We would like to extend this for Chrome 139 through 141, inclusive. 
>
> Any risks when the experiment finishes?
>
> Minimal, the cookie deprecation labels are only available for a subset of 
> users and must be requested. Embedded services that will need to detect 
> third-party cookie availability in Chrome 
> <https://privacysandbox.google.com/cookies/prepare/detect> after the 
> experiment ends can utilize Storage Access Headers 
> <https://github.com/privacycg/storage-access-headers> instead of relying 
> on these labels. 
>
> As new clients are ineligible for the experiment, the percentage of 
> clients that receive the labels will decay over time, and eventually the 
> experiment will effectively expire naturally.
>
> Reason this experiment is being extended
>
> We have received feedback that these labels are useful for ad tech 
> companies to evaluate and optimize the APIs, and we want to avoid 
> disruption while we engage with the industry to gather feedback on an 
> updated roadmap for these technologies.
>
> Ongoing technical constraints
>
> None
>
> Will this feature be supported on all five Blink platforms supported by 
> Origin Trials (Windows, Mac, Linux, Chrome OS, and Android)?
>
> No, not supported on webview.
>
> Link to entry on the feature dashboard
>
> https://chromestatus.com/feature/5189079788683264
>
>

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