Hi all,
since the new marketing plan is heavily under discussion, I would like to point to one term where the marketing plan is very imprecise:
There is no such thing as a homogenous "enterprise" that leads to a certain level of software support services needs or that is per se 'suitable' for purchased licenses. If the marketing plan is based on wrong assumptions, then it might be counterproductive.
* You have not-for-profit/social enterprises and for-profit enterprises
* You have smallest (1 person), small, medium and large enterprises as well as corporations
* You have start-ups and well established companies
* You have enterprises in low-, middle- and high-income countries
* You have dedicated open source enterprises and 'dedicated' closed source enterprises
* You also have 'innovative" sub-units in medium/large enterprises that push open source software in their enterprise
* You have other large entities that cannot simply be categorized either, like cooperatives, parties, unions, associations, NGOs, governmental/parastatal institutions, educational institutions.
* You have smallest (1 person), small, medium and large enterprises as well as corporations
* You have start-ups and well established companies
* You have enterprises in low-, middle- and high-income countries
* You have dedicated open source enterprises and 'dedicated' closed source enterprises
* You also have 'innovative" sub-units in medium/large enterprises that push open source software in their enterprise
* You have other large entities that cannot simply be categorized either, like cooperatives, parties, unions, associations, NGOs, governmental/parastatal institutions, educational institutions.
Concluding: An "enterprise edition" would be as misleading as a "personal edition". Thus, my suggestion is to not differentiate by the user profile, but rather by the user needs and service requirements.
Suggestion:
We could leave the brand "LibreOffice" as it is (no "personal" and no "community" tag; nothing that makes LO smaller as it is), but establish a brand that really implies services, availability, long-term support, security and extended software integrations.
Thus, why not establishing a LibreOffice brand for ecosystems partners like:
* "LibreOffice 365" (the top brand as it includes hosted online, mobile and supported desktop office; bluring the line between cloud and desktop like MS does it)
* "LibreOffice Premium" (with premium support and (maybe extended) desktop office suite), could also be "LibreOffice TS" (total support) or "LibreOffice XP" ....
We could leave the brand "LibreOffice" as it is (no "personal" and no "community" tag; nothing that makes LO smaller as it is), but establish a brand that really implies services, availability, long-term support, security and extended software integrations.
Thus, why not establishing a LibreOffice brand for ecosystems partners like:
* "LibreOffice 365" (the top brand as it includes hosted online, mobile and supported desktop office; bluring the line between cloud and desktop like MS does it)
* "LibreOffice Premium" (with premium support and (maybe extended) desktop office suite), could also be "LibreOffice TS" (total support) or "LibreOffice XP" ....
Best,
Gerry
Gerry
