On 2020/07/08 11:08, gerry wrote: > There is no such thing as a homogenous "enterprise" that leads to a certain > level of software support services needs or that is per se 'suitable' for > purchased licenses. If the marketing plan is based on wrong assumptions, then > it might be counterproductive.
+1 > * You have smallest (1 person), small, medium and large enterprises as well > as corporations In terms of market research, those are grouped as SOHO, SMB (USA), SME (Europe), and Enterprise. Typically, neither field of endeavour nor organisation type are relevant. The Australian Tax Office defines a small business as one which has a gross annual revenue of less than AU$10,000,000 (US$6,952,149). The Australian Bureau of Statistics has a different set of criteria, and definitions: * Micro-business: employs between 0 & 4 people;(^3) * Small business: employs between 5 & 19 people; * Medium business: employs between 20 & 199 people; * Large business: employs more than 200 people; The European Commission defines an SME as having less than 250 employees and an annual revenue of less than 50,000,000 Euros (US$56,527,469). It further subdivides that into: * Micro Enterprise: less than 10 employees; * Small enterprise: Between 10 and 49 employees; * Medium sized enterprise: Between 50 and 249 employees; * Large enterprise: 250 or more employees; The UK uses the same definitions as the European Commission. In the United States. the _Small Business Administration_ (SBA) defines a small business as having under 500 employees, but _Congress_, and most States define a small business as having less than 20 employees. The SBA has a category _Micro_Business, which is defined as an organisation with between 1 and 9 employees. In 2011, 90% of the organisations in the United States had less than 20 employees. In 2017, that figure had dropped to 89%. OTOH, the number of firms with zero employees, rose between those two years. (Virtually nobody pays attention to firms with zero employees, so those numbers are usually removed from the data, before any statistical analysis is done.) In 2017, 98% of the firms in the United States had fewer than 100 employees.These accounted for roughly 48% of the US workforce. Micro-Business accounted for 75% of the firms, but only 11% of the employees. In 2017, 40% of all organisations operated from home. In 2015, 99% of the organisations in Europe employed less than 250 people. In 2018, In the United Kingdom, private-sector (^1) organisations: * 99.9% organisations employed less than 250 people; * 0.6% are medium sized business --- employ between 50 and 250 people; * 4% are small business --- employ between 10 and 49 employees; * 95% are micro-business --- employ less than 10 employees; * 76% are single person enterprises. (FWIW, numerically, this is the fastest growing business size.) In 2018, in Australia: * 97.7% of the firms were either micro-business or small business. This group was responsible for 50% of the Australian GDP; * 2.2% of firms were medium business; * 0.2% of firms were large business; The rest of the world follows the same basic pattern: * There are studies from the 1960s and 1970s that suggest that the organisations within the Underground Economy follow the breakdown --- 90%+ are micro-business; * Nobody has reliable data on nano-business. Most tax authorities treat it as part of the Underground Economy; As a general rule of thumb, the more employees, the higher the gross revenue of an organisation. However, neither productivity, nor contribution to gross revenue necessarily increase, as the number of employees increases. > Concluding: An "enterprise edition" would be as misleading as a "personal > edition". Thus, my suggestion is to not differentiate by the user profile, > but > rather by the user needs and service requirements. The popular conception of "Enterprise" is that it is a big corporation. However, governments around the world call any commercial outfit an enterprise, even if it is one person who rents a desk at WeWork. I doubt that the owners of that 40% of business in the US that operate from home, would call themselves an enterprise. Alan Weiss might, because his annual billings are well into the 8 digits --- all working as a one-person company, out of his home office. However, as far as SOHO and SMBs goes, he is the exception. > Thus, why not establishing a LibreOffice brand for ecosystems partners like: That is what TDF is attempting to do, by creating the branding: * _LibreOffice Personal Edition_; * _LibreOffice Enterprise Edition_; Most of the discussion is about the correct name to be used for either/both of those brand names. What LibreOffice is facing, is a history of equating libre with gratis. Historically, too many proponents of FLOSS have argued that the the TCO of FLOSS is lower, because it is gratis, with the proposition been presented in terms of financial cost. As one of the slides in Italo's presentation implies, who owns the digital content, and resulting work-product, is going to become a major issue. With SAAS contracts, the effective owner of that data is whoever provides the service --- the organisation that receives the money. With a self-hosted cloud, the SMB can take advantage of the virtues of the cloud, without the risks involved with third party ownership of the data. Eliminate anything and everything related to money, in doing presentations of FLOSS, where the point is marketing. If you are training people on using FLOSS, then show them how to use Calc to make a million dollars in the stock market, without starting with a billion dollars. What the LibreOffice Ecosystem is facing, is that when you tell people something is gratis, it is extremely difficult to persuade them to part with any money. 1) Unlike the US, and most other countries, the UK all but ignores government, and public-sector organisations, in their business statistics. 3) Organisations might have zero employees, for any number of reasons. If you want more data about them, go study _The Panama Papers_, and similar leaks from the world of private finance. jonathon -- To unsubscribe e-mail to: [email protected] Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.documentfoundation.org/www/board-discuss/ Privacy Policy: https://www.documentfoundation.org/privacy
