On 2020/07/15 17:47, Kev M wrote: >Your branding expert is possibly correct in their assessment that Personal is >better. But alarms are going off in the heads of me and other FOSS >supporters/ideologues on the implications of the term. Hard to balance >interests.
The hardest part of branding, is coming up with a term that has the least number of undesirable connotations and implications. * Personal brings up memories of software that only allowed non-commercial usage, and had a very narrow definition of what that permitted; * Community implies the crippleware without paying for an expensive license; * Professional implies that it is overkill for great aunt Martha creating birthday cards and the like for the extended family; * Enterprise implies features that a SOHO neither uses nor needs; * Corporate implies that it is unsuitable for academic and non-profit organisations; * SOHO implies that if the organisation has more than around 10 employees, it won't work for the organisation; * SMB implies that if the organisation has more than around 500 employees, it won't work for the organisation; Whatever term is chosen will annoy somebody, possibly to the point of persuading them to not even consider LibO. ### I'm going to make a very radical suggestion: _Ban the use of the word "free" in all material related to LibreOffice_. If the need for the term is imperative, replace it with "libre". In English, "free" will invariable equated with "gratis", not "libre". ### The desired result of this Strategic Plan is: * Increased usage of LibreOffice by both individuals and organisations; * Increased awareness of how LibreOffice is developed; * More organisations within the LibreOffice Ecosystem; * Increase net revenue of support organisations within the LibreOffice Ecosystem; jonathon -- To unsubscribe e-mail to: board-discuss+unsubscr...@documentfoundation.org Problems? https://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: https://wiki.documentfoundation.org/Netiquette List archive: https://listarchives.documentfoundation.org/www/board-discuss/ Privacy Policy: https://www.documentfoundation.org/privacy
