http://tech.yahoo.com/blogs/null/59794


Amazon's Kindle: The iPod of eBooks?

Mon Nov 19, 2007 3:45PM EST


It's the gadget of the day: Amazon's homegrown 
<http://www.amazon.com/gp/product/B000FI73MA/sr=53-1/qid=1195504371/ref=tr_359161>Kindle,
 
the latest attempt to make the e-book reader from quirky oddity into 
something for the mainstream. Will it fly this time time around? 
Amazon's got a long road ahead of it, but first appearances would 
seem to indicate that this is the best e-book reader to date.

Amazon is unabashedly looking to the iPod for inspiration, attempting 
to make a piece of hardware that needs minimal expertise to run and 
which ties specifically to its own store, in this case, Amazon.com, 
which will offer 88,000 book titles for sale at launch. Even better, 
the Kindle is designed to be usable sans computer. It connects 
directly to a special Sprint-powered cellular network called 
Whispernet (not Wi-Fi) and lets you download directly from the web. 
However, there are no additional monthly service fees for the privilege.

The big question with these devices is always the screen. Kindle uses 
the same display technology that the similar 
<http://www.learningcenter.sony.us/assets/itpd/reader/>Sony Reader 
uses, called E-Ink. The screen looks as much like paper as electronic 
displays get; it also allows for exceptional battery life since, once 
a page is generated, it requires no additional power to keep it displayed.


But there's a dark side of Kindle, which is already drawing heaps of 
abuse for its design, which can charitably be described as heinously 
ugly. The vaguely trapezoidal gizmo with oddball keys certainly 
doesn't share any kinship with the elegant iPod, but iPod 1.0 was 
hardly the beauty it's become of late. I'm going to chalk it up as a 
first stab at a design, and I'm all but certain the 2008 version will 
look nothing like it.

Weighing just 10.3 ounces, the Kindle is lighter than most 
paperbacks, which should make extended reading no problem. You can 
store hundreds of titles on its built-in memory, and add SD cards for 
additional room. Titles you buy ($10 for best sellers and new 
releases) are backed up on Amazon, so even if you have to delete one, 
you can always download it again later. And if books aren't your bag, 
the Kindle also does blogs, newspapers, and more (though for 
additional fees). (There are also some very basic music and web 
browsing features.)


So, will Kindle fly? People who aren't complaining about the design 
will likely complain about the price. Even if you're saving $6 off 
the purchase of each book, it will take over 60 purchases for the 
$399 Kindle to pay for itself. Consider also the Sony Reader, which 
has been a modest success: Sony claimed it was "exceeding 
expectations" and that e-book sales were outpacing music sales at its 
online store, as of January 2007. That said, who buys music from 
Sony's online store? Sony reportedly has a new, wireless Reader in 
the works, too, so there appear to be at least some legs in this market.

The jury's out on whether Kindle will really make an impact with 
consumers, but Amazon's launching it at the perfect time, and tying 
it to the world's largest bookstore is certainly a smart move. The 
price is the real trick: Many Amazon shoppers are loyal to the site 
because of its exceptional bargains, but $399 puts it at (or above) 
the price of most gaming consoles. So, would you like an e-book 
reader or a Nintendo Wii under the tree this year?


- Fearless Freya of Arty Atlanta

See the books I have set free!
http://www.bookcrossing.com/mybookshelf/Cyberkedi 

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