hi ( 05.02.07 10:48 -0500 ) Greg London: > For a one-time buyer, going to a website to purchase > something, it seems like needless overhead to ask them > to create an account, make up a password (and figure out > a way to remember it), when they're only going to ever > make one purchase.
yes, but tracking for them [and you] is easier this way. there is no technical requirement, but your customers may feel better with accounts. > Examples of big name websites that sell to customers without requiring > an account woudl be useful supporting evidence for me to make my case. well, i think you are wrong here. there is more to business than technical operations. the ones i can think of require accounts: amazon.com yahoo shopping those are the only two i've used [not much of a consumer, i'm afraid]. perhaps you could offer both paths [purchases with and without accounts]. -- \js oblique strategy: tape your mouth (given by ritva saarikko) _______________________________________________ Boston-pm mailing list [email protected] http://mail.pm.org/mailman/listinfo/boston-pm
