On Thu, Apr 2, 2009 at 7:39 PM, Andrew Langmead <[email protected]> wrote: > On Thu, 2009-04-02 at 20:12 -0700, Ben Tilly wrote: >> Please note that OSCON spent several years in Portland. > > I had forgotten that they moved to Portland. I guess its been years > since I've even considered checking with my employer to see if a > conference like this was in the budget, even as employers changed. (I > still find it sort of funny that when I left boston.com a year and a > half ago, the move from a media company to a financial company looked > like a move towards greater stability.) > > Just the other day, I was talking to a co-worker about how it would be > hard to justify the cost of a conference or tutorial. If I went, would > the knowledge I gained result in a $1k+ increase in productivity?
If you went to OSCON last year and did my tutorial, you would have learned how to do A/B testing properly. If you work for a web-based company, and used that learning to run one successful A/B test, you would have likely improved some metric (eg revenue/user) by 10%. Would the profit margin on 10% of your web-based business pay for a $1K conference and the time it took for you to set up and evaluate that A/B test? Hopefully it would pretty easily. Which means that your *second* successful A/B test will be money in the bank. The slides to that presentation are available at http://elem.com/~btilly/effective-ab-testing/. Cheers, Ben _______________________________________________ Boston-pm mailing list [email protected] http://mail.pm.org/mailman/listinfo/boston-pm
